If your website does not load fast, you will lose sales, plain and simple.
Some researches show that if your website takes longer than 3 seconds to load you are very likely to lose a customer. 40% of visitors will abandon the site if the loading passes that threshold.
And if that is not bad enough, Google penalizes websites with low-speed performance by moving them to the bottom of its results page.
Why website speed is important?
The demand for better and faster website performance is on the rise. In turn, that puts businesses in the position of having to reconsider marketing strategies and prioritize user experience.
Nowadays, patience is perhaps a virtue not many people possess – online customers least of all! On top of that, dissatisfied clients are likely to spread the word of their poor experience.
“44% of users will tell a friend if they had troubles when shopping online.”
User satisfaction is a major issue to consider because 52% of visitors say web page load speed is important for their loyalty. What’s more, 79% of them will not return if they had issues with website performance.
These are important numbers to keep in mind. According to Monetate, returning customer are more valuable than new ones.
It’s only fair that people should be unhappy when forced to stare at a blank loading page.
Consequently, improving speed raises the chances for conversion. It all starts with accessing your current website speed. Google provides a tool called pagespeed insights to measure website speed and provide detailed information about pain points, as well as suggestions for improvement.
Here’s the thing:
If you used WordPress to create your website, you’ll find the following tips useful.
#1. Right choice of plugins
You can use plugins to add useful features, but it is important to make sure they add value and do not affect performance.
#2. Proper sizing and compression of images
No one pays much attention to the size of an image, but original formats can be quite heavy on the website and slow it down significantly. Resizing and image compression will allow you to cut that precious load time.
#3. Content Delivery Network (CDN) service
The service delivers the website content to different networks, so users can download them from the closest server. This also increases load speed.
To wrap things up:
We have long been told that patience is a quality we need to strive for. But in today’s world, we’re far too busy to waste time waiting for a page to load. This makes website speed optimization unavoidable if you want your online business to succeed. It is a reasonable demand that pays off in profits.
To know more about how website speed affects your website, Check out the infographic shared by hosting tribunal.