To win at local SEO you should take control of your online presence. Start with creating and optimizing your Google My Business page, then audit your local citations to see if they are correct and up to date.
Getting ranked within the top results for local search queries also requires a good deal of website optimization focus on the mobile version of your website, and enhances its performance.
Finally, as always, you should track the results of your efforts, and make adjustments.
So, here is what you should do to get your business to the top positions in local search:
Local SEO Checklist – Google My Business listing
#1. Create your Google My Business page
#2. Claim your Google My Business listing
#3. Verify your listing
#4. Optimise your listing
- Fill in the Business info
- Select correct category
- Add pictures
#5. Manage citations
Local SEO Checklist – Website Optimisation
#6. Perform a site audit
#7. Optimise for local
- Integrate NAP into the website
- Obtain locally relevant backlinks
- Add structured data markup
Local SEO Checklist – Tracking Results
#8. Create a rank tracking campaign
#9. Track countrywide for keywords with local modifiers
#10. Add local areas and different devices
#11. Track locally for keywords with no local modifiers
By following this local SEO point you can achieve your goals in a timely manner. The local SEO checklist infographic is shared and created by SEMrush.