13 Actionable On Site Optimization Techniques For Beginners

13 Actionable On Site Optimization Techniques For Beginners

On page SEO is one of the most important process you can use, not only to achieve higher rankings, but also to run successful SEO activities.

Websites are the focus of all SEO processes, and if they are not properly optimized for search engines and users, your chances of success are minimized.

Why on page optimization is important? you ask.

  • It will help in improving your site ranking.
  • It will help in generating qualified traffic and leads.
  • It will make your client happy 🙂

Let’s dig in…

The on site optimization steps which are listed in this article are very crucial, so do not skip a step. Also, keep in mind that creating fresh content every week is critical for long-term success in SEO.

1. Title Tag

Arguably, the most important thing is that there is a title tag on the site that is one of the oldest properties, with a page layout.

Title tags are the most important properties you use in on page optimization. As a user, you can see the title tag on the leftmost side of your internet browser.

It is also used for search engine results pages, as shown in the figure:

Title Tag Example

It doesn’t take a genius to create a title tag. You can always see how the title tag was created in the source code of your Internet browser. What I want to say is that title tags have a very valuable use for people and search engines.

It has a good weight as an on page optimization factor, laying a good foundation for the keywords you need. It is also recommended that you find the keywords in the title tag in the higher level content body. It will be great if your title tag is also an H1 title label on a page.

For example, the H1 title of this article is the same as the title tag for the page.

The page title should follow the following guidelines:

  • Less than 70 characters per page with a title of no more than two long tail keywords.
  • Primary keywords should appear first.
  • Each page title on your site should be unique.
  • Each keyword phrase should be separated by a pipeline (|).
  • In addition to your home page and contact us page, each page title should not contain your business name.

2. Meta Description

Meta description appears on the Google search results page under “page title”. Meta descriptions can help people decide whether to click on your results or click the results above or below you.

Think of it as a call to action.

Title Tag Example

The meta description should follow the following guidelines:

  • Less than 160 characters (but not less than 120 characters; take advantage of the space you own).
  • It contains the focus keyword and at least one secondary keyword.
  • Provide a compelling reason why someone should click and visit the page.
  • Include keywords in the format of the conversation; don’t just fill the keywords so that they can be included.

3. Keyword Density

keywords are critical to the SEO, keyword density of your site by trading based on the ratio of the total number of indexed words placed in the Web page to the keyword.

For example, if you have an article with 100 words, then there is a 1% keyword ratio that means that you should have your keyword exist once in that 100 word text.

Notice that your keyword density can give a signal to a search engine that your article is all about a particular topic-this is the keyword you want to locate.

With this signal, your web page relevancy and good keywords exist. Do not mistake this for keyword stuffing.
Keyword density in SEO

Keyword stuffing is an obvious error and is a spam method that won’t get you in the ranks anyway. Just stick around with the keyword density between 1.5% to 2%.

Do you still use keyword density in SEO today?

Yes, I’m sure so. It still has an impact on search engines to some extent.

But if you ask me if people are still counting their keyword density, I’ll say no. Why?

Because people don’t usually write for search engines-unless she’s a black hatter or a spam sender trying to quickly improve their rankings.

Useful tip: If you have a 2% ratio, you don’t need to calculate it so you can rank well. Just try to be careful to insert keywords if necessary. Don’t go too far.

Write for people, because in the end, it will be people reading what you have to say.

4. Keywords Frequency, Prominence and Proximity

Keyword Prominence tells about your keywords are within a web page. The important keywords should be the most prominent in your web page.

Do you see the keywords I’m trying to locate?

On Site Optimization Techniques For Beginners“, very prominent on the page, because it is the title of my article.

It is in a good place on my web page with good fonts and heights. This illustrates the prominence of the position.

Keyword Frequency Example
                                                                      Courtesy: Moz

Keyword frequency handles the number of times you let keywords or key phrases appear in a web page.

It is said that the more keywords a keyword appears on a web page when a user searches for these keywords, the more dependencies the search engine may give it.

Similarly, there is a thin line between keyword stuffing and having a good keyword frequency. The keyword is close to processing the proximity between two or more keywords.

The idea is that the closer the keyword is, the better the effect.

Let me give you an example:

“Your on page optimization will affect your ranking in SERP”

“How your on-page optimization will affect your ranking in search engines”

There’s not much difference, is there?

But if someone searches “Ranking in SERP” then the previous title is more likely to be higher than the latter. This scenario is in context, and it is assumed that all other of the two pages are equal.

It’s not a huge factor, but it’s important to know these little things.

Useful tips: Create great, high-quality, compelling content that’s the most important thing. Just pay attention to these three things of keywords.

It’s good awareness, but don’t use it as a basis for your next article.

5. Outbound Links

You have a link here and a link where the outbound link is designed to take you to other places. These links will guide you completely to another specific page or website. Most, if not all, sites have outbound links.

There is 2 type of outbound links.

The do follow link is a normal link. It is the default link,  you don’t have to change anything. Just make a link and it will automatically become a do-follow link.

It pass on authority (link juice) from your web page to the target page.

no follow link example

A no follow link doesn’t pass on any authority, Instead of passing any page rank to the target page, it blocks Google page ranking streams. The no follow link has a rel = “no-follow” in the code. This tag says to Google spider: “Don’t follow this link “.

Why add no-follow tags to a link?

Adding a no follow tag prevents the search spider from crawling the target page. Most webmasters do this when they don’t want to make page rank available to the target page.

Do follow link example

Otherwise, if I want to reference the specific source of the relevant information, I give a do follow link because:

  1. This is the right thing to do.
  2. It makes Google realize that you are a hub for that particular resource-which, in the long run, makes you rank higher.
  3. The webmaster of the target page may recognize you, link back to you do not use the no follow tag for each outbound link, because the no-follow tag will still deduct some Google page ranking juices from your page, even if it does not give you the target page. It’s a winning and losing scene.

Useful tips: Please pay attention to your outbound links. Add no-follow special properties if necessary.

6. Anchor Text

Anchor text is used to describe links. In fact, it is almost the only description of the link that the user will see.

These are clickable, underlined text highlighted in blue (in most cases). Anchor text is used to describe a link, which means that it is also used as a keyword for that target page.

A good anchor text  is important to support your keywords. Links with the right anchor text can help search engines in understanding your page keywords.

Anchor text example
                                                                    Courtesy: Moz

If you have the opportunity to get a link from another blogger, make sure that anchor text he/she will give you a higher number of pages/sites that can help you with your target keyword if you let him/her use it as anchor text.

It is a property that saves your keywords in it, but more importantly, it is a property that can help people learn more about the target pages you want to point out.

Useful tip: Take the time to write a good anchor text and title for the benefit of others. You never know who’s going to repay you.

7. Image SEO

Any images used on the keyword page in each picture should be optimized so that search engines can “read ” images.

Use the primary keyword to optimize the most prominent images on the page, and then use the primary keyword and the secondary keyword for any other image.

alt text example

When you view the image HTML code, it looks like this:

<img src =”http://sample-image-url.com” alt=”this is where you put the alt text”/>

It’s not rocket science at all.

I strongly recommend putting ALT text in all your images. Images can be optimized in two ways:

  • Filename: Each word should be separated by a dash (-), for example, inbound sales software.
  • JPG alt Text: Alt text should match file name, no dash, such as inbound marketing software.

If you cannot change the image file name, or if the time is too long, you can only use the main keyword to change the alt text of the most prominent image.

All the little things in SEO are important. Optimizing images is an arena where you can compete on this stage, whether you like it or not.

8. XML Sitemap

XML sitemap makes it easy for search spiders to crawl your content in simple terms, a sitemap is an XML file filled with the URL of your personal web page. It’s like a file for every page on your site.

This file should be easy to find on your site so that search engine crawlers stumble upon it. Site maps are often used to let search engine crawlers track links to all individual pages so that it doesn’t miss anything.

Xml sitemap example

Sometimes we ignore URLs or hide them in all visible pages because we don’t entirely want some users to access them. As a result, some of these URLs are impossible for search engine spiders to climb.

We can still hide these URLs from certain users without having to lose them on those pages without being crawled by search engine spiders by including them in the XML sitemap.

Site maps are easy to create.

For WordPress users, you can download the Google XML site map plug-in to make it easier for you. This plug-in helps you generate an XML site map without doing anything, just activate it.

9. URL Slugs

When you type the URL of a web page in the address bar, it is the location where the web page is accessed.

Optimizing URL is not a very difficult task. But if you ask me, this is one of the most important things you can do in the field optimization process.

If you do not know, the URL slug you use in the web page will be displayed in SERP. This is visible to all who search the network. Suppose, I searched for the keyword “on page seo”.

What if my URL slug is like this “/how-to-name-your-dog/” it will be confusing, right?

Let me show you a bad example of URL slug, http://www.example123.com/10496hektjriwhsl.php it’s just doesn’t look good – both for people and consequently for search engines too.

unstructured url

  • Tip 1: Write URL for users
  • Tip 2: Writing your URL for search engine its important for ranking
  • Tip 3: Write down your URL on keywords/keywords to rank
  • Tip 4: The URL of the site page should include the focus keyword.

This may really be one of the reasons you rank a little higher than your competitors. Each word in the URL should be separated by a dash and should include the target keyword, leaving the URL below 75 characters (-).

10. Internal Link

The advantage of Internal links is that you have complete control over your anchor text and anchor title. These will help search engines better understand what a page you own is about.

Assigning the best anchor text and title to a link is very valuable-even if the link comes from another page within the site.

Internal linking example

Internal linking is not hard, it can only become tedious when you add your web page.

But that’s not a bad thing.

Useful tip: Just pay attention to all your entries and pages as you post a new one if there is any correlation, link to it.

11. Header Tags

Title page should have a H1 title tag that contains the primary keyword and should be aligned with the page title and URL or page.

This H1 tag should be the first thing people see when they reach the page.

When writing articles, you should segregate your content into smaller sections and paragraphs to make it easier for people to read.

Header Tags

These sections can give the title, which is where tags such as H1 and H2 are used. Make sure that the keyword rich title is written in the order of priority in the H1, H2, and H3 header markers. They are used by many crawler programs to distinguish between important content.

Adding H2 and H3 title tags helps build content for readers and search engines. They provide a hierarchy for the page, telling the search engine which title should have a greater weight.

12. Structured Data Markup

Giving search engines as much information as possible about your site and the information it offers can only enhance your performance, so it’s become key for pages that want to outrank their competition to use structured data markup (a.k.a rich snippets) to enhance their ranking.

Website markup example

Structured data can be beneficial, It can improve the click-through rate (CTR) in the SERPs for better SEO performance overall.

Few tools and guides for Adding Structured Data:

Schema Creator by Hall Analysis – https://hallanalysis.com/json-ld-generator/

LXR Market Place Schema Generator: https://lxrmarketplace.com/structured-data-generator.html

Technicalseo Schema Generator: https://technicalseo.com/tools/schema-markup-generator/

Guides on How Rich Snippets/Structured Data Markup Work:

Google Support Documentation: https://developers.google.com/search/docs/guides/intro-structured-data

What is Schema? Beginner’s Guide to Structured Data: https://www.semrush.com/blog/what-is-schema-beginner-s-guide-to-structured-data/

The SEO’s Guide to Schema by Raven: https://raventools.com/site-auditor/seo-guide/schema-structured-data/

13. Type of Content

While the technical aspect is important, one of the most critical elements of SEO is content, because it brings traffic to your site.

However, not just anything, today’s web users are looking for relevant, interesting, engaging, informative content that meets their needs.

In other words, people just want to use what you create, which can take many different forms, such as:

  • Blog
  • Video
  • Infographic
  • Podcast
  • White Paper
  • E-book
  • Interview
  • Case studies
  • Original research
  • Reviews
  • Teaching Articles
  • Quiz & Poll

However, another important factor about what you create is that others must be able to link to the content, which means avoiding the need to log in, copyrighted material, and the content of certain slide shows.

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About the Author: Amit Purohit

Amit Purohit is an SEO expert and pro-blogger, besides blogging amit assists in planning, organizing, and implementing SEO and content strategy for clients to generate leads and conversions.

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